SECTION 1: HISTORICAL CONTEXT
• Evolution from 1930s "Shanghai Girl" archetype
• Impact of the旗袍 (qipao) revival movement
• Current blending of hanfu and haute couture

SECTION 2: INDUSTRY INFLUENCE
• 38% of China's fashion designers based in Shanghai
• ¥82 billion annual beauty market turnover
• Live-streaming commerce driving 62% of cosmetic sales
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SECTION 3: STREET STYLE PHENOMENON
• Analysis of 5 dominant aesthetic subcultures:
1. Modern Neo-Chinese
2. Tech Minimalist
3. Avant-Garde Artistic
4. Sustainable Chic
5. Retro Futurist
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SECTION 4: ECONOMIC EMPOWERMENT
• 73% female-led startups in fashion tech sector
• Beauty influencers generating ¥12M average annual revenue
• Government-supported design incubators

SECTION 5: GLOBAL IMPACT
• Shanghai Fashion Week's international partnerships
上海龙凤419杨浦 • Cross-cultural collaborations with Paris/Milan
• Rising influence on Asian beauty standards

METHODOLOGY
• 120 interviews across demographics
• 6-month ethnographic study
• Market data from 2025 Shanghai Statistical Yearbook
• Comparative analysis with Tokyo/Seoul fashion scenes